LinkedIn Tips, LinkedIn Tricks & Proven Strategies To Help You Attract New Leads and Win New Sales - from LinkedIn Speaker & Expert Philip Calvert. Join Philip's private group 'LinkedIn Secrets Mastermind' at https://www.facebook.com/groups/LinkedInSecrets/
Your LinkedIn photo matters - but what impact is it having?
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How are you testing the impact of your LinkedIn profile photo?
Take a look at photofeeler and try out different photos of yourself.
So, the new look LinkedIn groups are now rolling out. The first version of this new approach has a much better look and feel, following the design of the LinkedIn home page. As hinted at in the announcements, there are still several shortcomings, but which we are told will change over the coming weeks. Your groups are at this link for the time being: https://www.linkedin.com/groups/my-groups/ but groups that you run are at the BOTTOM of the list! You are now encouraged to use hashtags, which will be great if they appear in searches for your tag, but at the moment they do not. Neither is there a search tool in groups. Members can't yet be flagged as needing their posts moderated, which means considerable extra work for group owners. You can't yet send announcements to all members either, and neither can you send auto-responder messages to new joiners or those that you have declined. The most important feature that's needed, where group posts are visible...
Hashtags were reintroduced by LinkedIn a little while ago; now it seems they are testing their value on the platform by 'forcing' some people to use them. Hashtags can help people to find you when they are using the LinkedIn search tool, and it is usually a good idea to include a few relevant hashtags in your status updates – particularly if those hashtags are also amongst your top keywords. You can also search for specific hashtags, which will bring up all content that includes that hashtag. So, for example, if I was interested in cycling, I could search for #cycling and then engage with all relevant content where I can add something of value/interest. This again draws attention to yourself without selling and helps to send people to your profile page. Click...
As a LinkedIn speaker, trainer and consultant, I got into a discussion yesterday with someone who felt that LinkedIn is just terrible at how it promotes itself. Arguably, parent company Microsoft and CEO Jeff Weiner don’t have too much to worry about on that front because they have over 500 million members. But it did get us thinking about who LinkedIn is trying to appeal to. Is it a jobs site? Maybe it’s a networking platform – how exactly does LinkedIn see itself? As a speaker on how to use LinkedIn to increase sales , I’m often asked the same question around the world at conferences – not least of which is "Just how useful is LinkedIn really Phil? I’m on LinkedIn but I don’t really get it…” When you think about the site’s functionality, it has several different target audiences, so it means different things to different people: What is LinkedIn to you? • A recruitment tool? • A blogging platform? • A networking platform? • A statement of your professional expe...
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