What's the big deal about LinkedIn...?

Grab a coffee and a note pad and watch the replay of today's show on Business Connections Live. Click to watch the video

Comments

Post a Comment

Popular posts from this blog

Have you created your own unique hashtag for use on LinkedIn?

Although the hashtags/communities feature is still being rolled out, you should consider adding your own, unique hashtag to all your posts, articles and updates on LinkedIn (including on Company pages). In some rare cases, other LinkedIn users will be given the option to follow and pin your hashtag - but even if that option is not given to people, users can still find your tag through the search box. Users may well also click on your tag in your posts out of curiosity, and will then see all your other posts that include that tag. Another thing you can/should do, is to tell your connections and clients that you have your own hashtag. Perhaps add a note to your Summary section to search for your hashtags; also add it to your business cards, add it to your email signature, slides at presentations, website, blog etc. i.e. shout it out and encourage people to search/visit it on LinkedIn. Bear in mind that tags such as #Leadership #Sales etc have alread...
Read more

Finally, LinkedIn Rolls Out The New Groups Experience - But There's Still A LONG Way To Go

Image
So, the new look LinkedIn groups are now rolling out. The first version of this new approach has a much better look and feel, following the design of the LinkedIn home page. As hinted at in the announcements, there are still several shortcomings, but which we are told will change over the coming weeks. Your groups are at this link for the time being:    https://www.linkedin.com/groups/my-groups/  but groups that you run are at the BOTTOM of the list! You are now encouraged to use hashtags, which will be great if they appear in searches for your tag, but at the moment they do not. Neither is there a search tool in groups. Members can't yet be flagged as needing their posts moderated, which means considerable extra work for group owners. You can't yet send announcements to all members either, and neither can you send auto-responder messages to new joiners or those that you have declined. The most important feature that's needed, where group posts are visible...
Read more

Is LinkedIn A Viable Alternative To Facebook?

Image
As a LinkedIn speaker, trainer and consultant, I got into a discussion yesterday with someone who felt that LinkedIn is just terrible at how it promotes itself. Arguably, parent company Microsoft and CEO Jeff Weiner don’t have too much to worry about on that front because they have over 500 million members. But it did get us thinking about who LinkedIn is trying to appeal to. Is it a jobs site? Maybe it’s a networking platform – how exactly does LinkedIn see itself? As a speaker on how to use LinkedIn to increase sales , I’m often asked the same question around the world at conferences – not least of which is "Just how useful is LinkedIn really Phil? I’m on LinkedIn but I don’t really get it…” When you think about the site’s functionality, it has several different target audiences, so it means different things to different people: What is LinkedIn to you? • A recruitment tool? • A blogging platform? • A networking platform? • A statement of your professional expe...
Read more