LinkedIn is great, but beware the changing algorithm...

Useful article about the impact of changing algorithms. LinkedIn is great when you understand what gets traction, but always be ready for change... It could bit you in the backside

Comments

Post a Comment

Popular posts from this blog

How do I share an article to LinkedIn Groups? They seem to have removed the option in the last couple of months...

Correct! They have removed the ability to share articles to groups. It’s a shame because it was a quick and easy way to reach your target market with one click. The only way to do it now is to visit each relevant group individually and paste it in… (yawn). Even then, there is a text limit, so copy in the first paragraph of your article and link to the article. LinkedIn are currently revamping groups, with big changes promised over the coming months. Mind you, they’ve been saying that for the last year, and an update this week said exactly the same thing. They are clearly working on groups, because other functionality within them has also been removed. I think it’s a case of ‘watch this space’… If you want to keep right up to date on all things LinkedIn, you should join our private group ‘ LinkedIn Secrets ’ on Facebook. Click here…
Read more

How often should you accept a LinkedIn connection request?

This depends on  why  you are using LinkedIn and what your personal strategy is for the site. There are generally two schools of thought: firstly, only connect with a clearly defined type of person (perhaps in a specific niche), so that you build strong relationships and create a quality network where you can help each other out. Or, connect with almost everyone who approaches you. Clearly you will want to avoid the obvious spammers. The benefits of this approach are firstly that the more people you connect with, the greater likelihood that serendipity will kick in with unexpected valuable relationships building. Secondly, LinkedIn actually rewards you for having a large network, by placing you higher up in search results where you are included. In short, think carefully about what it is you want to achieve on LinkedIn (this of course could change over time), and have a connection strategy that matches that. One last point - get into the habit of thanking people when ...
Read more