Be active on LinkedIn or miss out...

LinkedIn is a tool to help manage your personal brand. But it won't happen unless you stay active on the platform. Simple tips but useful...

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Finally, LinkedIn Rolls Out The New Groups Experience - But There's Still A LONG Way To Go

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So, the new look LinkedIn groups are now rolling out. The first version of this new approach has a much better look and feel, following the design of the LinkedIn home page. As hinted at in the announcements, there are still several shortcomings, but which we are told will change over the coming weeks. Your groups are at this link for the time being:    https://www.linkedin.com/groups/my-groups/  but groups that you run are at the BOTTOM of the list! You are now encouraged to use hashtags, which will be great if they appear in searches for your tag, but at the moment they do not. Neither is there a search tool in groups. Members can't yet be flagged as needing their posts moderated, which means considerable extra work for group owners. You can't yet send announcements to all members either, and neither can you send auto-responder messages to new joiners or those that you have declined. The most important feature that's needed, where group posts are visible...
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Have you created your own unique hashtag for use on LinkedIn?

Although the hashtags/communities feature is still being rolled out, you should consider adding your own, unique hashtag to all your posts, articles and updates on LinkedIn (including on Company pages). In some rare cases, other LinkedIn users will be given the option to follow and pin your hashtag - but even if that option is not given to people, users can still find your tag through the search box. Users may well also click on your tag in your posts out of curiosity, and will then see all your other posts that include that tag. Another thing you can/should do, is to tell your connections and clients that you have your own hashtag. Perhaps add a note to your Summary section to search for your hashtags; also add it to your business cards, add it to your email signature, slides at presentations, website, blog etc. i.e. shout it out and encourage people to search/visit it on LinkedIn. Bear in mind that tags such as #Leadership #Sales etc have alread...
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When and how to use Hashtags on LinkedIn...

Hashtags were reintroduced by LinkedIn a little while ago; now it seems they are testing their value on the platform by 'forcing' some people to use them. Hashtags can help people to find you when they are using the LinkedIn search tool, and it is usually a good idea to include a few relevant hashtags in your status updates – particularly if those hashtags are also amongst your top keywords. You can also search for specific hashtags, which will bring up all content that includes that hashtag. So, for example, if I was interested in cycling, I could search for #cycling and then engage with all relevant content where I can add something of value/interest. This again draws attention to yourself without selling and helps to send people to your profile page. Click...
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