Be active on LinkedIn or miss out...

LinkedIn is a tool to help manage your personal brand. But it won't happen unless you stay active on the platform. Simple tips but useful...

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How do I share an article to LinkedIn Groups? They seem to have removed the option in the last couple of months...

Correct! They have removed the ability to share articles to groups. It’s a shame because it was a quick and easy way to reach your target market with one click. The only way to do it now is to visit each relevant group individually and paste it in… (yawn). Even then, there is a text limit, so copy in the first paragraph of your article and link to the article. LinkedIn are currently revamping groups, with big changes promised over the coming months. Mind you, they’ve been saying that for the last year, and an update this week said exactly the same thing. They are clearly working on groups, because other functionality within them has also been removed. I think it’s a case of ‘watch this space’… If you want to keep right up to date on all things LinkedIn, you should join our private group ‘ LinkedIn Secrets ’ on Facebook. Click here…
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Have you created your own unique hashtag for use on LinkedIn?

Although the hashtags/communities feature is still being rolled out, you should consider adding your own, unique hashtag to all your posts, articles and updates on LinkedIn (including on Company pages). In some rare cases, other LinkedIn users will be given the option to follow and pin your hashtag - but even if that option is not given to people, users can still find your tag through the search box. Users may well also click on your tag in your posts out of curiosity, and will then see all your other posts that include that tag. Another thing you can/should do, is to tell your connections and clients that you have your own hashtag. Perhaps add a note to your Summary section to search for your hashtags; also add it to your business cards, add it to your email signature, slides at presentations, website, blog etc. i.e. shout it out and encourage people to search/visit it on LinkedIn. Bear in mind that tags such as #Leadership #Sales etc have alread...
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Finally, LinkedIn Rolls Out The New Groups Experience - But There's Still A LONG Way To Go

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So, the new look LinkedIn groups are now rolling out. The first version of this new approach has a much better look and feel, following the design of the LinkedIn home page. As hinted at in the announcements, there are still several shortcomings, but which we are told will change over the coming weeks. Your groups are at this link for the time being:    https://www.linkedin.com/groups/my-groups/  but groups that you run are at the BOTTOM of the list! You are now encouraged to use hashtags, which will be great if they appear in searches for your tag, but at the moment they do not. Neither is there a search tool in groups. Members can't yet be flagged as needing their posts moderated, which means considerable extra work for group owners. You can't yet send announcements to all members either, and neither can you send auto-responder messages to new joiners or those that you have declined. The most important feature that's needed, where group posts are visible...
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