LinkedIn Lead Generation Secrets by LinkedIn Speaker Philip Calvert

Normally the domain of YouTube and other video sharing platforms, LinkedIn is seeing a small number of it's own Video Creators starting to make their mark. I bet no-one saw that one coming... VidCon is THE big conference/event for vloggers and video content creators, and this year has seen the first LinkedIn Video Creators having their own summit as part of the event. Who would have thought that LinkedIn would have it's own burgeoning creative community... Exciting times https://www.tubefilter.com/2018/06/23/linkedin-video-creators-summit-vidcon/

As LinkedIn continues to evolve, it's noticeable how many posts are becoming more personal, and how advertising on LinkedIn is following the trend... It's not quite Facebook yet, but human-related content is starting to appear all over LinkedIn.  And members seem to like and engage with it... https://www.econsultancy.com/blog/70094-linkedin-is-the-hottest-b2c-social-media-platform-in-town-yes-i-said-b2c

"We know from listening to our members that not everyone feels supported in the pursuit of their own version of success, particularly when this falls outside what is perceived as a ‘traditional’ career path," Interesting to see this acknowledgement that not everyone on LinkedIn is looking for a job or is in an employed role, as they launch a new marketing campaign: https://www.campaignlive.co.uk/article/linkedin-readies-consumer-ads-featuring-real-members/1485051

One area of LinkedIn that is widely forgotten by users is Company Pages. Done well, they can be an extremely valuable part of how you add value to your clients and customers. Everything you do and post should try to be 'on brand', so here's how Lego posts job ads on their company page...

Interesting to see that LinkedIn is putting renewed focus on Skills. On some mobile devices the first thing you see when visiting people's profiles is a question about their Skills...

More evidence that LinkedIn considers hashtags to be extremely important to your experience of the site. First thing I see in the app today is not my normal news stream, but a customised version reflecting one of the hashtags I'm following. Plus, here's a  quick video looking at the new Communities (hashtags) feature on LinkedIn currently being rolled out.

How are you testing the impact of your LinkedIn profile photo? Take a look at photofeeler and try out different photos of yourself. https://www.photofeeler.com/