LinkedIn Company Pages - Are your updates on Brand...? A lesson from Lego

One area of LinkedIn that is widely forgotten by users is Company Pages. Done well, they can be an extremely valuable part of how you add value to your clients and customers.
Everything you do and post should try to be 'on brand', so here's how Lego posts job ads on their company page...

Comments

Post a Comment

Popular posts from this blog

Finally, LinkedIn Rolls Out The New Groups Experience - But There's Still A LONG Way To Go

Image
So, the new look LinkedIn groups are now rolling out. The first version of this new approach has a much better look and feel, following the design of the LinkedIn home page. As hinted at in the announcements, there are still several shortcomings, but which we are told will change over the coming weeks. Your groups are at this link for the time being:    https://www.linkedin.com/groups/my-groups/  but groups that you run are at the BOTTOM of the list! You are now encouraged to use hashtags, which will be great if they appear in searches for your tag, but at the moment they do not. Neither is there a search tool in groups. Members can't yet be flagged as needing their posts moderated, which means considerable extra work for group owners. You can't yet send announcements to all members either, and neither can you send auto-responder messages to new joiners or those that you have declined. The most important feature that's needed, where group posts are visible...
Read more

How often should you accept a LinkedIn connection request?

This depends on  why  you are using LinkedIn and what your personal strategy is for the site. There are generally two schools of thought: firstly, only connect with a clearly defined type of person (perhaps in a specific niche), so that you build strong relationships and create a quality network where you can help each other out. Or, connect with almost everyone who approaches you. Clearly you will want to avoid the obvious spammers. The benefits of this approach are firstly that the more people you connect with, the greater likelihood that serendipity will kick in with unexpected valuable relationships building. Secondly, LinkedIn actually rewards you for having a large network, by placing you higher up in search results where you are included. In short, think carefully about what it is you want to achieve on LinkedIn (this of course could change over time), and have a connection strategy that matches that. One last point - get into the habit of thanking people when ...
Read more

Have you created your own unique hashtag for use on LinkedIn?

Although the hashtags/communities feature is still being rolled out, you should consider adding your own, unique hashtag to all your posts, articles and updates on LinkedIn (including on Company pages). In some rare cases, other LinkedIn users will be given the option to follow and pin your hashtag - but even if that option is not given to people, users can still find your tag through the search box. Users may well also click on your tag in your posts out of curiosity, and will then see all your other posts that include that tag. Another thing you can/should do, is to tell your connections and clients that you have your own hashtag. Perhaps add a note to your Summary section to search for your hashtags; also add it to your business cards, add it to your email signature, slides at presentations, website, blog etc. i.e. shout it out and encourage people to search/visit it on LinkedIn. Bear in mind that tags such as #Leadership #Sales etc have alread...
Read more