LinkedIn Lead Generation Secrets by LinkedIn Speaker Philip Calvert

Correct! They have removed the ability to share articles to groups. It’s a shame because it was a quick and easy way to reach your target market with one click. The only way to do it now is to visit each relevant group individually and paste it in… (yawn). Even then, there is a text limit, so copy in the first paragraph of your article and link to the article. LinkedIn are currently revamping groups, with big changes promised over the coming months. Mind you, they’ve been saying that for the last year, and an update this week said exactly the same thing. They are clearly working on groups, because other functionality within them has also been removed. I think it’s a case of ‘watch this space’… If you want to keep right up to date on all things LinkedIn, you should join our private group ‘ LinkedIn Secrets ’ on Facebook. Click here…

This depends on  why  you are using LinkedIn and what your personal strategy is for the site. There are generally two schools of thought: firstly, only connect with a clearly defined type of person (perhaps in a specific niche), so that you build strong relationships and create a quality network where you can help each other out. Or, connect with almost everyone who approaches you. Clearly you will want to avoid the obvious spammers. The benefits of this approach are firstly that the more people you connect with, the greater likelihood that serendipity will kick in with unexpected valuable relationships building. Secondly, LinkedIn actually rewards you for having a large network, by placing you higher up in search results where you are included. In short, think carefully about what it is you want to achieve on LinkedIn (this of course could change over time), and have a connection strategy that matches that. One last point - get into the habit of thanking people when they ask

The new LinkedIn 'Kudos' feature is now being rolled out on mobile devices. In short, it's a quick and easy way to give... yes, kudos, appreciation or thanks to one or more of your LinkedIn connections. It's a bit like the skills endorsements feature, though this one is visual and very public. Here you can see that I publicly gave kudos to my connection Jeremy Squibb You can choose from a selection of ready-made messages and images and it goes on LinkedIn as a status/pos t complete with stats. As usual, don't forget to include relevant hashtags, this time related to the person you are endorsing. Rolling out on iOS initially, and now on Android. Desktop soon. Of course, saying 'thank you' publicly is a great thing to do on LinkedIn anyway, which we could all have done without the feature! But now that they've given us a button to press, we'll be far more likely to do it more often. Looks like there is a maximum number of times you can use

Interesting insight into how LinkedIn is increasingly seeing itself as a News service. This isn't surprising in many ways, because it has a strategy of trying to make itself indispensable to users of the site. Whatever your position in the world of work - whether you are employed or run your own business, they are trying to make sure that everything you'll ever need is available on one site and at the click of a mouse. That's one of the reasons they don't like you posting links in your status updates, because in essence you are encouraging people to leave LinkedIn and go elsewhere. Take a look  http://www.thedrum.com/news/2018/06/28/why-linkedin-wants-make-original-journalism

Another new LinkedIn development coming to a mobile device near you... LinkedIn now gives you your own QR code which you can save and share. You can also scan other people's QR code - handy if you've run out of business cards etc.

Although the hashtags/communities feature is still being rolled out, you should consider adding your own, unique hashtag to all your posts, articles and updates on LinkedIn (including on Company pages). In some rare cases, other LinkedIn users will be given the option to follow and pin your hashtag - but even if that option is not given to people, users can still find your tag through the search box. Users may well also click on your tag in your posts out of curiosity, and will then see all your other posts that include that tag. Another thing you can/should do, is to tell your connections and clients that you have your own hashtag. Perhaps add a note to your Summary section to search for your hashtags; also add it to your business cards, add it to your email signature, slides at presentations, website, blog etc. i.e. shout it out and encourage people to search/visit it on LinkedIn. Bear in mind that tags such as #Leadership #Sales etc have alread